Month: January 2016


OTAGO: Inspiring the Future of Craft Making

Yesterday I visited three events in one: Top Drawer, Home and CRAFT. All three fairs give visitors an insight into what’s new in terms of gifts, homeware and not least of all original design, all with a commercial appeal. I am always inspired and excited when speaking to designer-makers who put a lot of thought and meaning into their collections. Considered design is certainly trending at the moment and not only are consumers looking for all things new and exciting, they also seek out designs that tell a story and interact with users on an emotional level. Colour, pattern and texture are key here, used to enhance the practical aspects of many a product. One brand that lives and breathes thoughtful design is OTAGO, an ethical design company founded by design duo Anna Rose and Eddie Sercombe in 2013. ‘Timeless objects for people who define their own style,’ is the brand’s motto, creating visually inspiring products. Not only that though, these are objects with a real soul. Otago collaborates with artisans from marginalised communities to …